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Target Unveils First Exclusive Fragrance Brand

Good Chemistry collections include perfume, body spray and rollerballs.

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By: Christine Esposito

Editor-in-Chief

Target is reinvigorating its fragrance assortment to include specialty fragrances and is launching its first exclusive fragrance brand, Good Chemistry. The collection will hit stores and debut online Jan. 21.   The brand includes four collections—Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each offers perfume, body sprays and rollerballs. Prices top out at $25.   “Beauty at Target is all about the joy of discovering products that work best for you, ...

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